Millenials

MTV Hiring a TJ: Tweet Jockey

June 14th, 2010

image MTV (which, according to some sources used to play actual music videos) is asking the twitterverse and its audience to help them find the first ever TJ – Tweet Jockey, a social-media maven they will pay $100k to twitterfy the universe with MTV-rich goodness 24/7/365

Turn your tweets into a $100k job at MTV!

MTV and ZYNC from American Express(SM) have partnered to find the social voice of MTV. Nominate yourself or your favorite social media superstar and help them win the ultimate dream job: The first MTV TJ. The winner gets access to red carpet events, hot celebrities and earns a $100,000 salary. Follow @AmericanExpress for program updates. Read More

AP reporter Sandy Cohen adds:

» Read more: MTV Hiring a TJ: Tweet Jockey

Popularity: 2% [?]

Don’t Be A Know-It-All

June 9th, 2008

A provocative post about Helicopter Parenting on Modite this morning reminded me of some advice I frequently give to job-seekers, but I don’t know that I’ve ever really mentioned it clearly here.

    Don’t lie. Admit when you don’t know something… but immediately prove to me that you can assemble the resources to get it figured out.

    This is the age of Google, not Brittanica.

    You don’t have to be a ‘Know It All’, but you should be a ‘Know How to Find-out It All’.

Funny thing is, like most “advice”, it sounds pretty plain and, well my millenial little sister would simply reply with “duh…”

But maybe someone will take value from it. What do YOU think? Have you ever LIED in an interview?

Popularity: 15% [?]

The Next-Greatest Generation?

January 30th, 2008

SPOILER: I am going to talk about religion (namely mormonism) and business and millenial generation differences all in the same blog post. If this offends you, may I suggest lolcats instead of the following.

Students honor Pres. Hinckley with white shirts, ties and dressesNo, these aren’t a group of Mormon Missionaries.

They’re high school “kids”. And they’re also not dressing up for career-day, or college admissions or anything else that you might think a 16 or 17 year old might get excited enough about to actually tuck. in. his. shirt.

But they might teach you something about the next generation, often called Millenials or “Gen Y”. They’re not the disrespecting slackers you might think they are. But, in fact, given the chance, they’re more passionate–possibly much more–about things they care about than any generation before them.

They spontaneously dressed up in “Sunday best” to show honor and respect to a man they may have never met and who was “seven times their age and several generations their senior”. Michael Otterson said in the Washington Post on Tuesday.

The man they’re paying tribute to? Gordon B. Hinckley, who died Sunday evening at his Salt Lake City home, at about 7pm., and was the prophet and president of the Church of Jesus Christ of Latter-day Saints (Mormons),

Hinckley, 97, had more of a right, maybe, to have been called “out of touch” with these young adults than most. But he seemed to be one of the most-optimistic about these youth in his lifetime, and those youth responded.

…Resoundingly.

How did all this happen? Without hardly a verbal word being said, the word about Hinckley’s death resulted in a flurry of text messages (incidentally which is how I learned the news–via twitter) youth around the country told each other to dress up for school to show their respect for a man who both led them to good things, and loved them along the way:

“I love the youth of the Church. I have said again and again that I think we have never had a better generation than this. How grateful I am for your integrity, for your ambition to train your minds and your hands to do good work, for your love for the word of the Lord, and for your desire to walk in paths of virtue and truth and goodness.” – Gordon B. Hinckley, Enzign, May 1995

What does this mean for YOU (a manager of millenials)?

  1. Respect if you want Respect
    I know you clawed your way up the corporate ladder to get where you are. Get over yourself.
  2. Embrace Technology
    You might learn something about how to simplify your life and get things done if you watch how this generation can mobilize, coordinate and communicate using the simplest of tools.
  3. Its not that they don’t care, they just don’t care about you.
    Do you really care about the things your boss cares about? Do you dream about them? Well, cut them some slack. The next generation cares very deeply about things… just not things you might expect. For example, ask them about their 401(k) or IRA. They probably not only have one, but you might learn a thing or two if you actually listened once in a while.

Popularity: 57% [?]

I’m So Millenial

January 21st, 2008

According to Penelope Trunk’s “What Generation are you a part of?” quiz, I am double the millenial than the Gen X-er I always thought I was by scoring 22 on my test. Does this mean I can no longer have deep-seated fits of grunge-style rage?

Popularity: 35% [?]

Developing Students for a Competitive Workplace, Request for Comment!

January 18th, 2008

Tomorrow, I am speaking to a group of thirty high school marketing teachers as part of the Utah Association for Career and Technical Education‘s mid-winter conference. (This invitation to present is thanks to a referral from Jason Alba who said I am “one of his favorite recruiters” which, for most people, is a very, very short list.  Thanks!)
I am fascinated by what these teachers are sharing with high school kids–stuff I only learned about in college:

  • The Four P’s of Marketing: Product, Pricing, Promotion and Placement
  • Entrepreneurship & Business
  • Business Law
  • Fashion
  • Computers, Web Marketing
  • Etc.

But, please help me answer this question: What do you WISH YOU LEARNED back then to prepare YOU for the workforce– or, what do you feel those entering the workforce in the next 10 years need to know?

Comments, Please

Popularity: 70% [?]

Tiffany Fallon Was Fired Because She’s Millenial

January 4th, 2008

Celebrity Apprentice Image Donald and Ivanka Trump

The Donald made a big mistake last night firing Tiffany Fallon and not Omarosa (links to video), but I don’t blame him. Everybody’s doing it.

[Tiffany Fallon Playmate of the Year Celebrity Apprentice FiredNOTE: I really have no idea if Tiffany Fallon, the first Celebrity Apprentice contestant to be fired (last night) by The Donald officially fits in the age category of "Millenials" or "Gen Y". According to Wikipedia, if she was born as early as 1976 and late as 2000, she is... and we'll give her the benefit of the doubt.]

What’s more interesting to me, however, is that she displayed several key attributes of Gen Y/Millenials in the workplace:

  • Passive-Aggressive: When Omarosa made it clear the task would be done without using celebrity (links to video), Tiffany clearly didn’t agree. Omarosa wouldn’t hear anything other than her own mission, though. So Tiffany stopped fighting back. And, surely, she was from that point forward just “putting a face on” to get through the task.
    • The Millenials who work for you already don’t trust you. Give them reasons to shut up and they will… but they won’t give you 100% either.
    • If you complain later that they’re not giving you enough, its because you didn’t give them enough at the outset. And, frankly, they don’t really care that you didn’t get everything you wanted. It’s only fair that nobody wins, after all.
  • Want Facts to Speak for Themselves: When Omarosa blamed everything on Tiffany in the boardroom, she didn’t fight back as well as she could have there, either.
    • She’s a southerner, so of course, she’s going to be polite.
    • More than that, the VIDEO was proof to everyone watching except maybe DONALD that Omarosa stabbed each of her teammates in the back, successively. Tiffany failed because of Omarosa’s direction to NOT do what Tiffany does–be a celebrity, but the instant the issue came up, Omarosa both blamed it on Donald by saying he wouldn’t approve of them using sex to sell, and simultaneously blamed it on Tiffany for not using her sex to sell.
    • Millenials want you to do your research. If you won’t let the facts stand up for themselves, fine. They don’t want to work for you. Donald seems to know everything about the show other than what really mattered last night–that “Omarosa’s a survivor like a cockroach.”
  • You Only Win If I Win, Too. Donald made it clear in his closing remarks before firing her (links to same video as above) that he was frustrated she didn’t play “all out” and call in a favor from her friend Hugh Heffner for a super-star donation to “the cause” which, of course, would have gone to Omarosa’s charity, not her own.
    • Duh!??
    • Why would she want to play her best cards in the first hand?
      Donald, in The Art of The Deal, show me the page where do you write that you should go into your negotiations without doing any research, in a field you don’t know (she’s not a hot dog salesperson, she’s a model!) with all your guns out, blazing, and lay it all out on the table for your opponents to take advantage of?

What does this all boil down to for managers not looking to make the mistake that Donald did? Well, it’s a bit humbling, but frankly, millenials are just not that into you.Whatever you’ve (the boss) got on your plate… your (corporate) goals and mission… unless you’ve taken the time to enroll your GenY/Millenial employees into your purposes, they’re just not that interested in pleasing you unless it’s clear they’ll get what they’re looking for simultaneously…. not eventually (as in paying dues, like you did).

CBS’s 60 Minutes’ story recently, The “Millennials” Are Coming highlights this as well as anybody:

Stand back all bosses! A new breed of American worker is about to attack everything you hold sacred: from giving orders, to your starched white shirt and tie. They are called, among other things, “millennials.” There are about 80 million of them, born between 1980 and 1995, and they’re rapidly taking over from the baby boomers who are now pushing 60…

“The boomers do need to hear the message, that they’re gonna have to start focusing more on coaching rather than bossing. If this generation in particular, you just tell them, ‘You got to do this. You got to do this. You got to do this.’ They truly will walk. And every major law firm, every major company knows, this is the future,” Crane explains…

“We’re not going to settle. Because we saw our parents settle,” [Jason] Dorsey says. “And we have options. That we can keep hopping jobs. No longer is it bad to have four jobs on your resume in a year. Whereas for our parents or even Gen X, that was terrible. But that’s the new reality for us. And we’re going to keep adapting and switching and trying new things until we figure out what it is.”

Make No Mistake About It

Some might see this as arrogance or that this is a generation of slackers (as if you weren’t called a slacker when “you were their age”), but make no mistake about it. It may be that they’re simply more on-purpose than you ever were at that age.

All they hear is blah, blah, blah.

Tell ‘em what’s relevant, and give them the opportunity to tell you why it matters to them. Leverage their irreverance, and their desire to mashup what is into something completely new.

And, for Fallon? In the cab on the way off the set, she said what many Millenials will say when their ego-driven bosses choose the back-stabbing self-defending Omarosa’s of the world over those with untapped potential and passion that runs deeper than just “winning this task”:

“…Moving on.”

Popularity: 74% [?]