“One of the most important parts of LinkedIn is your profile. That’s what you use to connect with people in your network and your profile is how you get found on LinkedIn by potential employers. In addition, your LinkedIn profile can increase your visibility online and help you build your professional brand.”
Some ways Doyle outlines you should use your LinkedIn Profile as a resume include:
- Adding a professional summary
- Adding keywords and skills
- Ensure your contact settings are current
- Add links to other sources of information about you
- Make your profile (or portions of it) public so you will show up in search engines
- Grow your network
- Get recommendations
There are a few other great suggestions along with details about each of these on Alison’s blog at About.com.
Personally, I don’t think you need a photo on your profile for it to be effective (in fact you should NEVER put a photo on your actual resume in my opinion) although I have one.
Also, it has long been a hand-tipping gesture to recruiters that someone may be just beginning to tip-toe toward searching for a new gig if their dusty LinkedIn profile suddenly gets a huge makeover. I say, keep it always updated, and keep ‘em guessing.