Posted on 15 September 2008

Omniture Web Analytics Competition — Fall 2008

Written by Robert Merrill

Topics: Events, Events Calendar

The semiannual Omniture Web Analytics Competition kicks off this Thursday at 251 TNRB (Tanner Building) in the Marriott School building of the BYU campus in Provo, Utah (Google Map). The competition is co-sponsored by Omniture (OMTR) and the Kevin and Debra Rollins Center for eBusiness at BYU.

Check out the event notice on Facebook for more information, share with your friends, or to RSVP! Save to your calendar here.

The competition, which has been running for several years, gets steadilly more intense. With that, the prizes this year have also been increased to reflect the incredible creativity and passion the competitors have placed in the event.

What is the Web Analytics Competition?

The Omniture Web Analytics Competition is an event where student teams analyze an actual company’s web site using Omniture’s flagship software SiteCatalyst. After performing the analysis, teams then present their findings and recommendations to a panel of Omniture judges who in turn choose four teams to present at the competition’s final event.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence web commerce leaders and innovators that drive business decisions to increase ROI. Omniture’s SiteCatalyst is the most mature and comprehensive technology for web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company’s website, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel,, GM and Hewlett-Packard.

No Experience Necessary

Omniture trains all the participants on SiteCatalyst, which in and of itself is a reason to enter. This training is invaluable and could be a difference maker come interview time. If you don’t have a team put together don’t worry. Not only will there be a chance to meet other students at the competition kickoff meeting, but even if you don’t decide to join a team we have had teams of one do very well in the past…even win! So don’t miss out on the chance to gain amazing experience and a nice boost to your resume!

Questions? E-mail


  • 1st place: $10,000 + HDTV(s)
  • 2nd place: $5,000 + iPhone(s)
  • 3rd place: $2,500 + iPod Nano (s)

More information:

2 Comments For This Post I'd Love to Hear Yours!

  1. Walt Sorensen Says:

    sounds like an interesting competition…

    any one who wants an online preasence should use an Analytics software…it’s time google gives you one that’s free and better then most.

  2. Robert Merrill Says:

    Google Analytics is a good basic tool, and free. Some people use it.

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