What Will You Quit Today?

May 25th, 2007 by Robert Merrill Leave a reply »
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Local entrepreneur and Utah web-development consultant Matt Reinbold helped get Seth Godin here to Salt Lake City yesterday. In his book, the dip, Godin explains that quitting certain things is just as crucial to success as doing certain other things.

Matt explains:

The Dip, as Seth has labeled it, is that point at which more effort, time, and/or money must be summoned to become an area leader. It is at this point which a person must honestly evaluate the cost verses benefit. If the cost of becoming a leader is too great Seth argues that one must immediately quit and move onto to something where one can be great. To not do so is to expend resources in a futile effort – resources that could have been better used somewhere else.

So, is it time for you to make a list… a “stop doing list”, as Jim Collins says?

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