Hmmm. Steve Rubel has me wondering if I’m doing this right:
Bob Artner, VP, TechRepublic, sums up the five elements of an effective professional blogger via a clever whiteboard video. He’s all about tone, audience, focus, frequency and (being) yourself – TAFFY for short. He also says don’t “BLOG” – bloviate, (be) loud, obnoxious, or gabby. Neat-o.
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